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Which AI voice and video tools are worth the money?

Voiceovers, editing by transcript, generated video and talking-head avatars: what the plans cost and what happens to what you upload.

Checked 07 Oct 2026Research-led5 tools

The verdicts

  1. PickElevenLabs

    ElevenLabs

    The voice one. The free plan has no commercial licence, so business use starts at Starter: $6 a month, or $5 billed yearly.

    Wrong forAnyone who needs voice data stored in the EU on a small plan: EU storage is an Enterprise feature.

    The catchYour data can be used to train ElevenLabs’ models unless you opt out under “Data use”. Prices exclude tax.

    Your data
    May train on your data; opt out in the Data use menu.
    On business plans
    A data processing agreement is published.
    UK / EU data residency
    EU storage on Enterprise.
  2. PickDescript

    Descript

    Edit video and podcasts by editing the transcript. Its current AI models use no Descript user data, and Hobbyist is $16 a month billed yearly.

    Wrong forAnyone on the free plan who needs clean exports: it’s 720p with a watermark.

    Your data
    Current AI models use no Descript user data. Project data helps improve the app unless you switch off “Share data with Descript”.
    On business plans
    Off by default on Enterprise drives.
    UK / EU data residency
    Not published where we could read it.
  3. PickSynthesia

    Synthesia

    Avatar video for training and explainers, from a London company that says it doesn’t pre-train on customer data. Starter is $18 a month billed yearly.

    Wrong forAnyone who wants a personal avatar without filming a consent recording: that’s required.

    Your data
    Doesn’t use customer inputs or outputs to pre-train its AI; fine-tuning only on your written instruction.
    On business plans
    ISO 27001, 27701 and 42001, and SOC 2 Type II.
    UK / EU data residency
    Offers EU data residency; which plans include it isn’t specified.
  4. ConsiderHeyGen

    HeyGen

    Avatar video from $24 a month billed yearly, with three short watermarked videos a month free.

    Wrong forAnyone uploading client material: HeyGen trains on your content unless you contact it to opt out.

    Your data
    Trains on your content by default; opt out by contacting HeyGen.
    On business plans
    Enterprise data is excluded from training by default.
    UK / EU data residency
    US (AWS).
  5. SkipRunway

    Runway

    Its standard terms let Runway train on what you put in and get out, with no opt-out, and data sits in the US. Adobe Firefly’s top plan includes video models under Adobe’s no-training terms.

    Wrong forAny client or confidential footage.

    Your data
    Inputs and outputs may be used for training; no opt-out in the standard terms.
    On business plans
    Enterprise has separate terms.
    UK / EU data residency
    US-based.
    Sources

    Read 07 Oct 2026

What it costs

Plans and prices for each tool
ToolPlanPriceWhat it adds
ElevenLabsFree$0About 10 minutes; no commercial licence
Starter$6 a month, or $5 billed yearlyEntry paid plan
Creator$22 a month, or $18.33 billed yearlyMore credits
Pro$99 a month, or $82.50 billed yearlyMore credits
DescriptFree$060 media minutes a month, 720p, watermark
Hobbyist$16 billed yearly, $24 monthly10 hours, 400 AI credits
Creator$24 billed yearly, $35 monthly30 hours, 800 AI credits
SynthesiaBasic$010 minutes a month, watermark
Starter$29 a month, or $18 billed yearlyEntry paid plan
Pro$89 a month, or $64 billed yearlyMore
HeyGenFree$03 videos a month, up to 1 minute, watermark
Creator$29 a month, or $24 billed yearly600 credits
Pro$49 a month, or $40.75 billed yearly1,000 credits
RunwayFree$0125 one-time credits
Standard$12 billed yearly, $15 monthly625 credits a month
Pro$28 billed yearly, $35 monthly2,250 credits a month